The Popularity of ‘While You Were Sleeping’ Makes Lee Jong Suk Flooded with Love Calls for Advertisement
Actor Lee Jong Suk continues to be a star in the advertising industry after he graced the screen. On the 7th, YG Entertainment revealed Lee Jong Suk signed a contract extension with Lotte Duty Free Shop as an advertising model. ‘Advertisement of Lotte Duty Free is the Best Korean Wave’ the statement was formally made, signifying his popularity and proven status.
Last year, Lee Jong Suk not only became the main advertising model, but he also appeared in ‘First Seven Kisses’ which is the production drama of Lotte Duty Free. In addition to Lotte Duty Free, Lee Jong Suk also becomes the advertising model for various products such as Samsonite, Siegfahrenheit, Celebeau, and Korean tourism organization.
Lee Jong Suk plays a prosecuter named Jung Jae Chan Wednesday- Thursday drama SBS ‘While You Were Sleeping’ which every episode always faces a thrilling case but also attracts viewers. Moreover, last summer he played in the movie ‘VIP’ and transformed into a villain and was crowned as one of the trusted actors.
Based on his performances, Lee Jong Suk was ranked first in September, second in October, and ranked second in the drama actors’ brand in November according to a movie star brands analysis by the Korea Corporate Reputation Research Institute.
A party from entertainment industry said, “Lee Jong Suk has credibility through his work and his popularity, and the endless love calls have been delivered to him. We believe the popularity of Hallyu stars has not ended, which is why the advertising industry has a high qualification.”