Actress Song Hye Kyo became the new face of the cosmetic brand Amore Pacific.
According to some source, Song Hye Kyo has been chosen as a modle of a new Amore Pacific brand that replaced Jun Ji Hyun who has become its model since last july 2014.
Amore Pacific owns a lot of cosmetic brands under its wing such as Seol Hwa Soo, Laneige, Innisfree, Etude house, Hera, primera, Iope and others brands.
Jun Ji hyun has became a model of Hera after Han Yul who has gained a lot of attention from the women customers through her flawless beauty. Song Hye Kyo has became a model for Laneige for such a quiet long time and recently she has been chosen as the first model of Seol Hwa Soo.
Song Hye Kyo has proved her acting abilities through her drama ‘Descendants of the sun’, ‘that winter the wind blows’ and ‘Worlds Within’ and she is recently attending the Korea-China trade economic relationship exchange as its ambassador.
Song Hye Kyo who has been chosen as the model of Seol Hwa Soo made her fans put a lot of expectations on her carrier. It is also reported that the brand hopes to gets its affect from the popularity of Hallyu Star Song Hye Kyo who is highly recognized overseas.