Sale of EXO-BTS’ Luggage and TWICE’s Bluetooth Speaker
‘Successful Singers’ EXO, BTS, and TWICE are breaking the walls of secondary market. After thriving from album sales, they are also breaking records for merchandise sales from various collaborations.
The collaboration offers come from numerous brands aside from the music industry, for example, beauty, electronics, and daily necessities.
One of Paris’ fashion & jewelry brands, Agatha Paris, targets EXO and BTS’ global fans by producing luggage. Though the price for the luggage is quite expensive, which is 300 thousand won, EXO’s luggage which was sold last summer recorded good numbers in terms of quantity. The EXO luggage, which design shows off a chic style, was added by the animation of the group’s each member and also the group’s logo.
This month, Agatha Paris is releasing a new luggage series in BTS version. The new series will also display a cool design that accentuates practicality. The team behind the brand explained, “Last summer, the EXO luggage series got very positive responses, so this time we’re releasing a set. We will release a BTS ‘airport set’, starting from luggage, backpack, until hand cream.”
On the other hand, TWICE’s merchandises are also very much coveted by male fans. The electronic brand LG, which worked together with TWICE to release their bluetooth speaker, is very favorited by TWICE’s male fans. If you buy the speaker, you could hear greetings from TWICE’s members. In addition, you could also get TWICE’s signatures from their third album if you pre-order it. Though the bluetooth speaker is pegged at a high price, 100 thousand won, the item is very popular among fans.
Source: (1)