Hallyu Stars Gong Yoo, Park Bo Young, and Park Bo Gum As Models of Beverages and Food Products?
Stars who gain popularity through dramas, movies, variety shows, and more will soon be filming for advertising. Therefore, the company matches its brand image with the stars that are popular so that the stars who got a lot of love from the fans can appear as the model of their products.
Especially, beverage and food companies use many stars as the model of their products. This is because the popularity of the respective model has a major impact on their product sales.
Gong Yoo As ‘Kanu’ Model
The first thing that comes to people’s mind after hearing Gong Yoo’s name is ‘Kanu’. Launched in 2011, ‘Kanu’ continues to use Gong Yoo as their model. Currently ‘Kanu’ is the leading instant coffee brand in the market.
Gong Yoo’s influence grows stronger with his success in last year movies and drama: ‘Train to Busan’, ‘The Age of Shadows’, and ‘Goblin’. With the power of Gong Yoo’s popularity, Kanu has a sales target of 1 billion cups this year. Last February, their newest product, ‘Kanu Latte’, is also becoming a popular item today.
Park Bo Young As ‘Joeun Day’ Model, Becoming the Queen of CF Thanks to ‘Strong Woman Do Bong Soon’
Since last year, Park Bo Young has become the model of a soju brand named Joeun Day and she is also becoming a top star thanks to ‘Strong Woman Do Bong Soon’.
Thanks to her drama’s popularity, her figure in the CF industry cannot be missed as well. A total of 10 advertisements including beverages, cosmetics, shampoos, and Joeun Day brand make her crowned as the ‘Queen of CF’.
Beverages and Food Companies Are Also ‘Crazy about Park Bo Gum’
Thanks to ‘Reply 1988’ Park Bo Gum gets a lot of love calls to be the model of various beverages and food products. The drama which was aired last year, ‘Moonlight Drawn by Clouds’, also managed to attract attention so his image in the drama led him to his success.
Park Bo Gum who continues to be a model of Domino Pizza since last year with Song Joong Ki, this year developed himself as a model of Coca Cola, Ghana chocolate, and others. Recently with Kim Yuna, Park Bo Gum becomes the model of the 2018 Pyeongchang Winter Olympics campaign which shows the continuation of his various activities.
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