Gong Yoo Becomes the Top Ads Model in June Brand Reputation
Actor Gong Yoo through a result of a survey steals the first position for brands reputation.
The Korea Institute of Corporate Research Institute from May 22, 2017 to June 23, 2017 lists 50 male ad models with 11,469,379 large data, and consumer participation and brand communications. And the amount of diffusion is also measured.
In June 2017, the 30 nominees of the brand reputation models are Gong Yoo, Song Joong Ki, Lee Sang Min, Jo In Sung, Park Bo Gum, Kim Soo Hyun, Yoo Jae Suk, Jung Woo Sung, Yoo Seung Ho, Lee Min Ho, Eric, Kwon Hyuk Soo, Park Hae Jin, Baek Jong Won, Cha Eun Woo, Kim Min Jae, Yeo Jin Goo, Jo Jung Suk, Shin Dong Yeop, Lee Seo Jin, Park Jae Bum, So Ji Sub, Daniel Henney, Hyun Bin, Im Si Wan, Lee Jung Jae, Yoon Gyoon Sang, Kwon Sang Woo, and Nam Goong Min.
Gong Yoo who ranked first among the ad models on male brands is remarkable. Gong Yoo has become a reputation management brand that is not content oriented and not a category, and its brand reputation has been analyzed not only for the advertising model but also for movie actors and drama actors. Consumers also consume various content of the brand in which Gong Yoo participated in.
Then he added, “Lee Sang Min, who ranks first in the entertainment brand, is ranked third in the analysis of the brand reputation of the advertising model. As consumer consumption is positive for Lee Sang Min’s brand, the interest of the ad comes with Lee Sang Min”.
Source: (1)