Gong Yoo and Kim Go Eun Ranked First and Second in Brands’ Reputation Survey
According to an analysis in January 2017, the result of commercial brands’ reputation survey placed Gong Yoo in the first place, Kim Go Eun in the second place, and Park Bo Gum in the third place.
Artists included in the commercial brands’ reputation ranking are Gong Yoo, Kim Go Eun, Park Bo Gum, Yoo Jae Suk, Song Joong Ki, Jun Ji Hyun, Baek Jong Won, Kim Tae Hee, Kang Dong Won, Lee Min Ho, Hyun Bin, Kim Yoo Jung, Ryu Jun Yeol, Kim Hye Soo, Suzy, Lee Ha Nui, Kim Soo Hyun, Seol Hyun, IU, and Han Hyo Joo.
The brand reputation index is derived from the analysis of big brands’ data, including analysis on consumer behavior, communication value, the value of the media, and social values.
“Gong Yoo got the first place in commercial branding of January 2017. Gong Yoo has become a hit for youth through his film and drama. His fans are not only from the 10, 20, and 30 years range, which are already familiar with him through social media. Even people in their 40s and 50s are becoming his fans because they see him a lot of time in mass media.”
Source: (1)