In Korea, convenience stores are viable for eating simply. Although goods like drinks and chips are more expensive in convenience stores than in super markets, the increase in the number of single-person households in Korea has increased the popularity of convenience stores.
GS25, CU, Seven Eleven, Ministop and With Me are the examples of the convenience store franchises in Korea. Convenience stores are investing much on developing lunch boxes and foods that can be consumed at cheap prices.
Convenience store lunch menus are very popular because they are cheaper than that of normal restaurants, and businessmen and students often choose convenience stores for their lunch. With the usage of celebrities as models, convenience stores are focusing their marketing strategies on providing new experiences to customers. Their consistent effort to develop higher quality food has led to the diversity of the products.
Onigiri, lunch box, kimbab, sundae, macaroon, rice cake and ramen can be found in convenience stores. By being open all day long, people can visit the stores at any time during the day. Moreover, convenience stores provide much beneficial services. They are involved in the helping of parcel services, charging phone batteries, charging public transportation cards and selling cheap mobile phones. The convenience stores in Korea are expected to grow much faster in the upcoming years.